What kid doesn’t want their own pet? Parents aren't always so sure… Lets let them both say, “Yes!”

While leading creative at Build-A-Bear I helped launch several important brands and associated products that were targeted at key consumer insights. Promise Pets lets kids have some of the fun of a new pet and start to learn how to become a pet care pro. The brand and products were launched with a fully integrated campaign, including, POP, packaging, digital, advertising and content. The brand was an immediate success, generating eight figures in yearly sales and creating lots of fun little furry friends!

Nine foot, three-dimensional signage for clothing and accessories facilitated attachment and helped drive units/dollars per transaction.

Pet-shop-style pet carrier continued the experience home where kids connected their pet to the mobile app for integrated games, activities and pet care education.

Role: Creative Strategy, Branding, Creative Direction, Content Development