Can you really turn used shoes into clean drinking water halfway around the world?

Through some strange alchemy of logistics and philanthropy, Shoeman Water Projects collects millions of used shoes in the United States and turns them into clean drinking water for people around the world who need it. We helped spread the word with clean design and a catchy little equation that increased donation inquiries 25%.

Role: Creative Strategy, Branding, Creative Direction, Content Development, Script Writing, Motion Graphics